Website optimisation techniques for better design

Below we have outlined some of the techniques we have in mind when designing websites for our clients. Let’s take a look at how businesses can marry clean and simple design with an effective landing page that still delivers.

Keep it Simple

Don’t overload your visitors with too much information. The cluttered look is out. Simplicity is in, producing a polished experience for the user, along with a chance for your businesses to emphasis on just the few strong points of your product or services.

Know Your Audience

Know your audience: it’s basic marketing 101. Even businesses that don’t meticulously record this information are at least aware of their general customer base — it’s simply common sense. Regardless of your industry or business size, you should be paying attention to visitor profiles, It’s important to have a basic understanding of your customer base and know who is looking at your website. Optimize your website to speak to your visitors, anticipate their needs and engage with them.

Get Rid of Distractions!

Create a harmonious layout, using white space to distribute and balance you page elements evenly. Having a cluttered page makes the users experience difficult. It might not be totally possible to eliminate all distractions but you can at least minimize the number and frequency.

Social Validation

We gauge credibility and trustworthiness through collective judgment, so seeing a business or website that our friends “like” makes us more likely to do the same. The more likes a page has the more convincing it is to prospective customers that your product or service will add value to them. Social validation can be a simple as adding customer reviews and testimonials.

Split Test Everything

Split testing is a simple way to test changes to your page against the current design and determine which ones produce positive results with the goal of improving a website metric, such as clicks, form completions, purchases or whatever else your goals may be. By measuring the impact that changes have on your metrics you can ensure that every change produces positive results.