Getting the most from Facebook advertising

Your social media marketing can be broken down into two distinct categories – your organic endeavours and your paid endeavours. The goal of both tactics is of course first to get more likes, followers and engagement from these to go on to acquire actual conversions in terms of sales online of in a physical store.

Your organic efforts will mostly consist of professional design and engaging content creation. You will be showcasing your business, providing links to new products or exciting news on your website. Through these you will be hoping to expand your reach across the internet, build your brand awareness and drive traffic to your website – and it works.

So, since it’s working so well, why would you want to start buying your way to the top of social media feeds? Surely paying for social media success defeats the purpose, right? Well, yes and no. The problem is that, even though your organic efforts will serve you well, they will only ever take you so far and Facebook makes sure of it.

If you’ve been on Facebook for long enough then you will remember the days before the Facebook news feed algorithm changes. Up until this moment in social media marketing history, all of your followers saw all of your posts in their feeds. That’s just how it was. It was free, it was fair, it was easy.

However, since the creation of Facebook advertising, things have changed very much. Facebook no longer allow all of your followers to see all of your posts, now you need to pay for Facebook advertising to make sure that your posts get the same reach that they did previously. It’s been a cunning business move indeed, but one that only benefits Facebook. Everyone else has to deal with it.

Prepare your designs for the Holiday Season

The holiday season is rolling around fast, so make sure you get all of your marketing materials sorted now. The holiday season is a great time to thank your customers for their continual support throughout the year. Effective forms of holiday marketing include:

  • Greeting Cards
  • Facebook Graphics
  • Flyers & Posters
  • Postcards
  • Gift Vouchers
  • Email Graphics

Consider using the holiday season to drive in more customers and sales by creating holiday themed offers. In some cases, this may include discounts that you can provide to your customers. In others, this could include special products that you have created for the holidays.
December is too late to begin implementing your promotional tactics – now is the time to get your holiday marketing up and running. Get in touch if you need a hand.

Wellington BBQs & Fire


When we were approached by Wellington BBQs and Fire to rebrand their business as they moved away from the 4 Seasons franchise we jumped at the opportunity.

We worked closely with Wellington BBQs and Fire to develop a modern and clean brand that clearly showed what their business is all about. We used this brand across all areas of marketing, including social media, business collateral, marketing materials and signage.