Not All Websites are Coded Equal

Every company working in website development uses various techniques to develop a website, and provide a completed website to their clients, not all of these websites have identical optimising techniques, and for this very reason, each website has a different outcome in regards to overall quality of code written, usability and page speed.

However, no matter the technique used in creating a website, the main goal is to have one that promotes an exceptionally user-friendly experience, and also tries to bolster more traffic by using organic SEO (Search Engine Optimisation). Let’s briefly go through some techniques, primarily based on Google sanctioned benchmarks, that websites can use at either the initial stage or as enhancements on the website after it has gone live.

Google Page Speed

When it comes to coding websites, one of the most important aspects is the speed in which a certain page loads on that website. This simple feature not only affects the Paid and Organic advertising, but also the user’s experience both directly and indirectly. Some might be wondering why this is important. The truth is, the quicker a user is able to access what they need from your website, the more likely they are to hire, book, or purchase a company’s services and products.

To check how Google rates the speed of website, all you have to do is visit this page and insert each of your website pages individually. Google usually scores website as follows:
Poorly/Very Poorly Optimised = 0-64
Moderately/Very Moderately Optimised = 65-84
Very Well/Well Optimised = 85-100

So, once you find out your score, you can easily see how Google ranks your website.

Image Optimising

One of the important factors to consider to increase your website page speed is optimizing your images. This will make your pages load faster and also give you a higher Google Page Speed score. Clicking the “Show how to fix” link just under the “Optimize Images” will give you a list of images Google has a problem with, and also how to fix these issues. Once you have been able to follow these rules and run the Page Speed Test once more, the page you worked on will load faster and have a higher score on Google’s ranking.

Browser Cache Leveraging

The upside to this aspect is that you have a number of plugins and tools if your website runs on the WordPress platform. Though the time investment is minimal, a substantial amount of expertise is needed in the area of configuration. But in the long run, this will have a wide range of effects on your website.

Minify HTML, Minify CSS, Minify JavaScript

These three are separate suggestions but can be taken as one. The simplest way you can comply with the standard of Google of minifying your HTML, JavaScript, and CSS, is for you to look into the files given to you and take note of URL paths to CSS and JavaScript files which have already been optimised. This will also affect the entire website if gotten right.


On meeting the Google Standard, your Page Scores are sure to skyrocket, which will increase user interactions, views, bookings, purchases, and so on, and also increase your Google Ranking in the long run as well as your Paid Search prices.

AdWords vs SEO – Which is best for your business

We often get asked if it is best to spend money on SEO or Adwords and what the difference is.

Search Engine Optimisation (SEO)

SEO is a method of online marketing that focuses on getting better rankings in the search engine results pages of Google, Yahoo, Bing and other major search engines. SEO helps you to rank higher in the organic, or natural search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects. In order to do this, you need to make sure that your website is search engine friendly. We ensure all of our websites are SEO friendly when developing them but to achieve the best results we need to implement an ongoing SEO campaign.

Google Adwords

Adwords is an advertising platform owned by Google that allows you to position your paid advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites. As an advertiser you can choose to either pay when someone clicks on your ad (Cost Per Click or CPC) or when people see your ad (CPM or Cost per Thousands Impressions). The whole Google Adwords platform works like an auction where advertisers compete for the available advertising spots.

Big differences

  • Adwords traffic is paid while SEO traffic is free (well kinda, you aren’t paying for you spot you have worked to get there over time, which usually cost money)
  • Adwords ads appear in the same place all the time (the top and right of a Google Search) but with SEO you have to work much harder to get one of the top positions in the organic search results.
  • Adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic. However wiht SEO you need a lot more time to get good rankings and traffic, we recommend a minimum of 3 months SEO and 6 months for new websites.
  • With Adwords it is easier to measure how your advertising budget is being spent and keeping track of your return of investment.
  • SEO can provide more long term benefits. Once you get to page one you will typically stay there.

Deciding what method is right for your business will depend on a few things. Budget, timeframe and existing competition.

We don’t manage Adwords campaigns but we are happy to provide advice on what keywords or search terms to target. We can work with you on an SEO campaign to get you ranking higher for your specific business. You can learn more about our SEO services here.


Getting the most from Facebook advertising

Your social media marketing can be broken down into two distinct categories – your organic endeavours and your paid endeavours. The goal of both tactics is of course first to get more likes, followers and engagement from these to go on to acquire actual conversions in terms of sales online of in a physical store.

Your organic efforts will mostly consist of professional design and engaging content creation. You will be showcasing your business, providing links to new products or exciting news on your website. Through these you will be hoping to expand your reach across the internet, build your brand awareness and drive traffic to your website – and it works.

So, since it’s working so well, why would you want to start buying your way to the top of social media feeds? Surely paying for social media success defeats the purpose, right? Well, yes and no. The problem is that, even though your organic efforts will serve you well, they will only ever take you so far and Facebook makes sure of it.

If you’ve been on Facebook for long enough then you will remember the days before the Facebook news feed algorithm changes. Up until this moment in social media marketing history, all of your followers saw all of your posts in their feeds. That’s just how it was. It was free, it was fair, it was easy.

However, since the creation of Facebook advertising, things have changed very much. Facebook no longer allow all of your followers to see all of your posts, now you need to pay for Facebook advertising to make sure that your posts get the same reach that they did previously. It’s been a cunning business move indeed, but one that only benefits Facebook. Everyone else has to deal with it.

Prepare your designs for the Holiday Season

The holiday season is rolling around fast, so make sure you get all of your marketing materials sorted now. The holiday season is a great time to thank your customers for their continual support throughout the year. Effective forms of holiday marketing include:

  • Greeting Cards
  • Facebook Graphics
  • Flyers & Posters
  • Postcards
  • Gift Vouchers
  • Email Graphics

Consider using the holiday season to drive in more customers and sales by creating holiday themed offers. In some cases, this may include discounts that you can provide to your customers. In others, this could include special products that you have created for the holidays.
December is too late to begin implementing your promotional tactics – now is the time to get your holiday marketing up and running. Get in touch if you need a hand.

Website optimisation techniques for better design

Below we have outlined some of the techniques we have in mind when designing websites for our clients. Let’s take a look at how businesses can marry clean and simple design with an effective landing page that still delivers.

Keep it Simple

Don’t overload your visitors with too much information. The cluttered look is out. Simplicity is in, producing a polished experience for the user, along with a chance for your businesses to emphasis on just the few strong points of your product or services.

Know Your Audience

Know your audience: it’s basic marketing 101. Even businesses that don’t meticulously record this information are at least aware of their general customer base — it’s simply common sense. Regardless of your industry or business size, you should be paying attention to visitor profiles, It’s important to have a basic understanding of your customer base and know who is looking at your website. Optimize your website to speak to your visitors, anticipate their needs and engage with them.

Get Rid of Distractions!

Create a harmonious layout, using white space to distribute and balance you page elements evenly. Having a cluttered page makes the users experience difficult. It might not be totally possible to eliminate all distractions but you can at least minimize the number and frequency.

Social Validation

We gauge credibility and trustworthiness through collective judgment, so seeing a business or website that our friends “like” makes us more likely to do the same. The more likes a page has the more convincing it is to prospective customers that your product or service will add value to them. Social validation can be a simple as adding customer reviews and testimonials.

Split Test Everything

Split testing is a simple way to test changes to your page against the current design and determine which ones produce positive results with the goal of improving a website metric, such as clicks, form completions, purchases or whatever else your goals may be. By measuring the impact that changes have on your metrics you can ensure that every change produces positive results.

.NZ Domain Names Available to buy Now

You can now officially register if you already have But as of 30 March 2015, this preferential status will end and anyone can purchase .nz domain names. So make sure you acquire your .nz domain name to prevent competitors purchasing it.

The new .nz domain will align New Zealand with many other countries that have already made this change. It is believed that eventually .nz will replace as the standard New Zealand domain so make sure you act now to secure your domain.

Not sure what to do? We provide domain name services to new and existing web design clients.

Why Your Business Needs A Mobile Friendly Website

As more people begin to use smartphones and tablets, one thing has become evident: mobile is changing the way we access the internet. It’s everything from browsing social media, checking emails, shopping online to finding a local business on the go.Because mobile usage is increasing steadily, it’s extremely important that your businesses website is mobile friendly. Google announced on 21st of April, if your website is not mobile friendly, you will lose search ranking, and as a result traffic to your website.

What can you do?

First of all, check if your website is mobile friendly, if you’re unsure how to do this we can carry out a quick test and let you know. We can also provide a free quote to convert your website into a responsive friendly website