Not All Websites are Coded Equal

Every company working in website development uses various techniques to develop a website, and provide a completed website to their clients, not all of these websites have identical optimising techniques, and for this very reason, each website has a different outcome in regards to overall quality of code written, usability and page speed.

However, no matter the technique used in creating a website, the main goal is to have one that promotes an exceptionally user-friendly experience, and also tries to bolster more traffic by using organic SEO (Search Engine Optimisation). Let’s briefly go through some techniques, primarily based on Google sanctioned benchmarks, that websites can use at either the initial stage or as enhancements on the website after it has gone live.

Google Page Speed

When it comes to coding websites, one of the most important aspects is the speed in which a certain page loads on that website. This simple feature not only affects the Paid and Organic advertising, but also the user’s experience both directly and indirectly. Some might be wondering why this is important. The truth is, the quicker a user is able to access what they need from your website, the more likely they are to hire, book, or purchase a company’s services and products.

To check how Google rates the speed of website, all you have to do is visit this page and insert each of your website pages individually. Google usually scores website as follows:
Poorly/Very Poorly Optimised = 0-64
Moderately/Very Moderately Optimised = 65-84
Very Well/Well Optimised = 85-100

So, once you find out your score, you can easily see how Google ranks your website.

Image Optimising

One of the important factors to consider to increase your website page speed is optimizing your images. This will make your pages load faster and also give you a higher Google Page Speed score. Clicking the “Show how to fix” link just under the “Optimize Images” will give you a list of images Google has a problem with, and also how to fix these issues. Once you have been able to follow these rules and run the Page Speed Test once more, the page you worked on will load faster and have a higher score on Google’s ranking.

Browser Cache Leveraging

The upside to this aspect is that you have a number of plugins and tools if your website runs on the WordPress platform. Though the time investment is minimal, a substantial amount of expertise is needed in the area of configuration. But in the long run, this will have a wide range of effects on your website.

Minify HTML, Minify CSS, Minify JavaScript

These three are separate suggestions but can be taken as one. The simplest way you can comply with the standard of Google of minifying your HTML, JavaScript, and CSS, is for you to look into the files given to you and take note of URL paths to CSS and JavaScript files which have already been optimised. This will also affect the entire website if gotten right.


On meeting the Google Standard, your Page Scores are sure to skyrocket, which will increase user interactions, views, bookings, purchases, and so on, and also increase your Google Ranking in the long run as well as your Paid Search prices.