Website optimisation techniques for better design

Below we have outlined some of the techniques we have in mind when designing websites for our clients. Let’s take a look at how businesses can marry clean and simple design with an effective landing page that still delivers.

Keep it Simple

Don’t overload your visitors with too much information. The cluttered look is out. Simplicity is in, producing a polished experience for the user, along with a chance for your businesses to emphasis on just the few strong points of your product or services.

Know Your Audience

Know your audience: it’s basic marketing 101. Even businesses that don’t meticulously record this information are at least aware of their general customer base — it’s simply common sense. Regardless of your industry or business size, you should be paying attention to visitor profiles, It’s important to have a basic understanding of your customer base and know who is looking at your website. Optimize your website to speak to your visitors, anticipate their needs and engage with them.

Get Rid of Distractions!

Create a harmonious layout, using white space to distribute and balance you page elements evenly. Having a cluttered page makes the users experience difficult. It might not be totally possible to eliminate all distractions but you can at least minimize the number and frequency.

Social Validation

We gauge credibility and trustworthiness through collective judgment, so seeing a business or website that our friends “like” makes us more likely to do the same. The more likes a page has the more convincing it is to prospective customers that your product or service will add value to them. Social validation can be a simple as adding customer reviews and testimonials.

Split Test Everything

Split testing is a simple way to test changes to your page against the current design and determine which ones produce positive results with the goal of improving a website metric, such as clicks, form completions, purchases or whatever else your goals may be. By measuring the impact that changes have on your metrics you can ensure that every change produces positive results.

.NZ Domain Names Available to buy Now

You can now officially register yourwebsite.nz if you already have yourwebsite.co.nz. But as of 30 March 2015, this preferential status will end and anyone can purchase .nz domain names. So make sure you acquire your .nz domain name to prevent competitors purchasing it.

The new .nz domain will align New Zealand with many other countries that have already made this change. It is believed that eventually .nz will replace .co.nz as the standard New Zealand domain so make sure you act now to secure your domain.

Not sure what to do? We provide domain name services to new and existing web design clients.

Why Your Business Needs A Mobile Friendly Website

As more people begin to use smartphones and tablets, one thing has become evident: mobile is changing the way we access the internet. It’s everything from browsing social media, checking emails, shopping online to finding a local business on the go.Because mobile usage is increasing steadily, it’s extremely important that your businesses website is mobile friendly. Google announced on 21st of April, if your website is not mobile friendly, you will lose search ranking, and as a result traffic to your website.

What can you do?

First of all, check if your website is mobile friendly, if you’re unsure how to do this we can carry out a quick test and let you know. We can also provide a free quote to convert your website into a responsive friendly website

Ka Noa Manuka Honey

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A design as unique as the product

Ka Noa produce high quality Manuka Honey sourced directly from carefully selected local beekeepers around New Zealand. As a new business we had to tackle all aspects of the design, including their branding, labeling, website, marketing collateral everything in between. They needed an eCommerce website for selling their products online and showing the world what made their honey different.

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Jewellery on Cuba

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Showcasing a hidden gem on Cuba Street

Jewellery on Cuba is an independently owned jewellery store offering the latest trends in jewellery. They pride themselves on supplying local brands such as Astra, Karen Walker and Boh Runga. And of course they provide globally recognised brands, such as Pandora, Thomas Sabo, making it the perfect destination to find that special gift for any occasion.

We wanted to help Jewellery on Cuba not only communicate better within current markets, but also provide them with a website that showcased the great products they have on offer. We built a website that can easily be updated in-store to keep up with the fast pace of the fashion accessory industry.

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Highfield Winery

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MOVING HIGHFIELD ONLINE

Highfiled Estate Winery based in the beautiful Blenheim were looking for a website solution that would showcase their surrounding and allow them to sell online.

We also helped Highfield develop an email marketing campaign to drive traffic to the website and convert browsers into buyers.